Preparedness is the key to success
We cannot predict when an earthquake will happen, but we can prepare for them. The Earthquake Commission (Toka Tū Ake EQC) has encouraged New Zealanders to do just that with its award-winning ad campaign After Quake ‘Double Take’
The After Quake ‘Double Take’ advertising campaign focused on parents with dependents, knowing that a big motivation for taking preparedness action is to protect loved ones from harm.
It is often immediately following a quake that we promise ourselves that we will make our home safer for everyone “next time” but all too often we forget to follow through. To help correct this, EQC developed a public awareness campaign to champion preparedness action before its needed.